BRAND

  • “There are more important matters in life than constantly trying to increase its pace.” In accordance with this quote by Mahatma Gandhi, Sothis gives its wearers back a bit of their lifetime.

  • Sothis will be a brand producing chronographs which help its owners “to decelerate” time. The dial of a Sothis watch is meant to appear calming. Good examples  are the models Horus and  Big Bridge II. Both models have relatively large dials, yet they offer a deliberately small amount of information. 

  • The basic design confronted with the athletic appearance created by the chronograph function increases excitement.