The Dials

The watch face is the personality of every watch and decides the on success of the watch. Therefore, I, as a designer with an eye for typography, insist on the balanced fashion of our watch faces.

Each individual watch face is enlarged 10 times on the computer in order to see and correct any imperfections. The design spectrum of our models extends from puristish to extravagant. For example, the watch dial of the IKARUS model contains 73 individual pieces. These many pieces are as varied as the blue appliqué work of the roman numerals through to the proscribing of the minute dividers. Each individual appliqué is drilled to an exact one hundredth hole through which the feet of the appliqué are threaded and then riveted in the reverse side.